Bringing Portland's River Experience Online

American Waterways, Inc., DBA Portland Spirit, operates sightseeing, dining and special-event cruises in Portland, Oregon. Our work helped translate that physical visitor experience into a compelling digital presence.

Challenge

You can't sell an experience with a schedule.

A tourism experience is difficult to sell with schedules and text alone. Prospective guests need to understand the scenery, vessels, dining experience and atmosphere before deciding to book.

Solution

Show the evening, not the timetable.

Our team provided website design and development for PortlandSpirit.com along with digital and video advertising work designed to showcase the experience visually.

The digital experience helped connect inspiration with trip planning and booking while communicating what makes a Portland Spirit cruise distinctive.

Outcome

A digital presence designed around the experience rather than simply the transaction, helping prospective passengers visualize their time aboard before they arrive.

Technology & capabilities

Tourism website design
Website development
Visitor experience marketing
Video advertising
Digital content
Experience-based conversion design

Experience that shaped Conveix

Long before today's Conveix platform brought these capabilities together under one intelligence layer, our team was solving many of the same problems in the field. The lessons from projects like this directly inform how we build connected experiences today.

Then