Turning Ticket Fees Into Tourism Investment
Pendleton turned ticketing from an outside transaction cost into locally branded tourism infrastructure — supporting event organizers, connecting visitors with more experiences and directing ticketing revenue back into destination marketing.
- Location
- Pendleton, Oregon
- Solution
- White-label community ticketing platform
- Platform
- TixSimple
- Local brand
- PendletonTickets.com
Keep more of each event's value connected to the community.
Events are an important part of a destination's economy. But when visitors purchase tickets through national platforms, much of the value created by that transaction can leave the community.
Pendleton saw an opportunity to support local event organizers while strengthening its destination brand, promoting events collectively and creating revenue that could be reinvested into tourism.
Make ticketing part of destination marketing.
Powered by TixSimple's white-label technology, PendletonTickets.com gave participating events online ticketing through a platform carrying the Pendleton identity instead of an unrelated third-party brand.
Visitors discovering one event could be introduced to other reasons to visit. Organizers gained modern ticketing, Pendleton gained a centralized promotional platform and fee revenue could be put back to work marketing the destination.
What we built.
One destination. Many events. One brand.
The ticket-buying experience stayed connected to Pendleton: discover the destination, find an event, buy a ticket, attend and discover more.
A better marketing engine for local events
Concerts, tours, festivals and attractions could contribute to one destination-level audience and cross-promote upcoming experiences instead of operating alone.
From platform to tourism infrastructure
Ticketing generated revenue, revenue supported tourism marketing and that marketing strengthened events and visitation across the community.
Why white labeling matters
Visitors experienced PendletonTickets.com as Pendleton's own marketplace. TixSimple supplied the technology while the destination retained the customer-facing identity.
Built for local organizers
Participating events received a convenient way to sell admission while benefiting from the reach and recognition of a shared destination brand.
A model destinations can repeat
DMOs, chambers, Main Streets and regional tourism groups can use white-label ticketing to connect local event commerce with destination promotion.
Ticketing becomes part of a larger destination cycle.
The tourism-development cycle
- 01
Sell tickets
- 02
Generate local revenue
- 03
Reinvest in tourism
- 04
Promote more events
- 05
Attract more visitors
The Pendleton visitor journey
- 01
Discover Pendleton
- 02
Find an event
- 03
Buy a ticket
- 04
Attend
- 05
Discover more
Approximately $60,000 in ticketing fee revenue was generated through the local program and directed back into tourism marketing. A fee normally treated as an event cost became a mechanism for supporting destination promotion.
- White-label event ticketing
- Destination-branded marketplace
- Event and attraction booking
- Local organizer enablement
- Cross-promotion of experiences
- Visitor audience development
- Tourism revenue generation
- Destination marketing infrastructure
The capabilities that carry this work forward.
Safety Harbor Chamber
A 50+ location digital passport turning shop-local promotion into a measurable community experience.
National child check-in platform
Custom registration, scheduling and secure pickup technology supporting children's programs across the U.S. and Canada.
Estacada Tourism
One destination. Multiple connected experiences — murals, history, Bigfoot, Christmas and community events.
What could we connect for you?
You don't need to replace everything at once. Start with the part of the customer journey that needs work, then connect more when it makes sense.